2017
AP Research
Academic Paper
Sample Student Responses
and Scoring Commentary
Inside:
Sample A
Scoring Guideline
Student Samples
Scoring Commentary
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AP
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RESEARCH 2017 SCORING GUIDELINES
Performance Task Rubric: Academic Paper
Content Area Performance Levels
1 Understand
and Analyze
Context
The paper identifies a broad topic of inquiry
and/or a purpose.
2
The paper identifies a focused topic of inquiry and
describes the purpose.
4
The paper explains the topic, purpose, and focus of the
inquiry and why further investigation of the topic is
needed by connecting it to the larger discipline, field,
and/or scholarly community.
6
2 Understand
and Analyze
Argument
The paper identifies or cites previous scholarly
works and/or summarizes a single perspective on
the student’s topic of inquiry.
2
The paper summarizes, individually, previous
scholarly works representing multiple perspectives
about the student’s topic of inquiry.
4
The paper explains the relationships among multiple
scholarly works representing multiple perspectives,
describing the connection to the student’s topic of
inquiry. 6
3 Evaluate
Sources and
Evidence
The paper uses sources/evidence that are
unsubstantiated as relevant and/or credible for
the purpose of the inquiry.
2
The paper uses credible and relevant
sources/evidence suited to the purpose of the
inquiry.
4
The paper explains the relevance and significance of
the used sources/cited evidence by connecting them to
the student’s topic of inquiry.
6
4 Research
Design
The paper presents a summary of the approach,
method, or process, but the summary is
oversimplified.
3
The paper describes in detail a replicable
approach, method, or process.
5
The paper provides a logical rationale for the research
design by explaining the alignment between the
chosen approach, method, or process and the research
question/project goal. 7
5 Establish
Argument
The paper presents an understanding, argument,
or conclusion, but it is simplistic or inconsistent,
and/or it provides unsupported or illogical links
between the evidence and the claim(s).
3
The paper presents a new understanding,
argument, or conclusion that the paper justifies by
explaining the links between evidence and claims
derived from the student’s research.
5
The paper presents a new understanding, argument, or
conclusion that acknowledges and explains the
limitations and implications in context.
7
6 Select and
Use Evidence
Evidence is presented, but it is insufficient or
sometimes inconsistent in supporting the paper’s
conclusion or understanding.
2
The paper supports its conclusion by compiling
relevant and sufficient evidence generated by the
student’s research.
4
The paper demonstrates an effective argument
through interpretation and synthesis of the evidence
generated by the student’s research, while describing
its relevance and significance.
6
7 Engage
Audience
Organizational and design elements are present,
but sometimes distract from communication or
are superfluous.
1
Organizational and design elements convey the
paper’s message.
2
Organizational and design elements engage the
audience, effectively emphasize the paper’s message
and demonstrate the credibility of the writer.
3
8 Apply
Conventions
The paper cites and attributes the work of
others, but does so inconsistently and/or
incorrectly.
2
The paper consistently and accurately cites and
attributes the work of others.
4
The paper effectively integrates the knowledge and
ideas of others and consistently distinguishes between
the student’s voice and that of others.
6
9 Apply
Conventions
The paper’s use of grammar, style and mechanics
convey the student’s ideas; however, errors
interfere with communication.
1
The paper’s word choice and syntax adheres to
established conventions of grammar, usage and
mechanics. There may be some errors, but they do
not interfere with the author’s meaning.
2
The paper’s word choice and syntax enhances
communication through variety, emphasis, and
precision.
3
Page 1 of 2
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AP
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RESEARCH 2017 SCORING GUIDELINES
Performance Task Rubric: Academic Paper
NOTE: To receive the highest performance level presumes that the student also achieved the preceding performance levels in that row.
ADDITIONAL SCORES: In addition to the scores represented on the rubric, readers can also assign scores of 0 (zero).
- A score of 0 is assigned to a single row of the rubric when the paper displays a below-minimum level of quality as identified in that row of the rubric.
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Page 2 of 2
AP
®
RESEARCH
2017 SCORING COMMENTARY
Academic Paper
Overview
This performance task was intended to assess students’ ability to conduct scholarly and responsible
research and articulate an evidence-based argument that clearly communicates the conclusion,
solution, or answer to their stated research question. More specifically, this performance task was
intended to assess students’ ability to:
Generate a focused research question that is situated within or connected to a larger
scholarly context or community;
Explore relationships between and among multiple works representing multiple perspectives
within the scholarly literature related to the topic of inquiry;
Articulate what approach, method, or process they have chosen to use to address their
research question, why they have chosen that approach to answering their question, and
how they employed it;
Develop and present their own argument, conclusion, or new understanding while
acknowledging its limitations and discussing implications;
Support their conclusion through the compilation, use, and synthesis of relevant and
significant evidence generated by their research;
Use organizational and design elements to effectively convey the paper’s message;
Consistently and accurately cite, attribute, and integrate the knowledge and work of others,
wh
ile distinguishing between the student’s voice and that of others;
Generate a paper in which word choice and syntax enhance communication by adhering to
established conventions of grammar, usage, and mechanics.
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Sample A
GROWTH FOR GOOD: HOW PAST EXPERIENCES MOTIVATE EXECUTIVES TO JOIN
DOUBLE BOTTOM LINE ORGANIZATIONS IN THE INDIAN CONSTRUCTION
INDUSTRY
WordCount:5183
Abstract
ResearcherAnthonyBiscontidefinestheunorthodoxcompaniescalleddoublebottomline(DBL)
organizationsasbusinesseswhichdogoodforsocietywhileearningprofit(Bisconti,2009).Since2001,the
amountoftheseorganizationshasstartedtoincreaseintheIndianconstructionindustry.Bythematically
analyzingthenarrativesofeightexecutivesworkinginIndianconstructionDBLorganizations,Iseekto
understandthereasonforthisgrowth.Specifically,thisstudylooksatimportanteventsinanexecutive’slife
inordertounderstandhowexperiencesmotivateexecutivestojoinIndianDBLorganizationswithinthe
constructionindustry.Throughinterviewswitheightexecutivesworkinginthissector,Icollectedmultiple
narrativesdetailinghowpastexperiencesinfluencedthedecisiontoworkwiththedoublebottomline.Witha
thematicanalysis,Idrewconnectionsbetweencommonthemesarisingfromthenarrativesinordertofind
thetypesofexperienceswhichfunctionedasmotivatorstojoinaDBLorganization.Thispaperwaswritten
withtheinitialassumptionthatexperiencesandeventsrelatingtopovertywouldmakepeoplemoreproneto
joiningaDBLorganization.Throughtheresearchprocess,however,itwasinsteadrevealedthatexperiences
basedoffaneedtoselfactualize-definedasthedesiretouseone’sskillsforsocialimpactratherthanprofit-
catalyzedthedesiretoworkwithaDBLorganization.Therefore,thisstudyconcludesthatexperiences
relatedtodoinggoodforsocietyengenderthemotivationtojoinaDBLorganization.Thisresearchindicates
thatcertainexperiencesdo,infact,playaroleinmotivatingexecutivestojoinDBLorganizations.Therefore,
itcanbeusedinordertounderstandhowtobestaugmentthegrowthofDBLorganizationsintheIndian
constructionindustry.
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1 of 15
Sample A 2 of 15
Introduction
AlthoughIndiahasthesecondlargestconstructionindustryintheworld,only20%ofitstotal
workforceareapartoftheorganizedsector(Nihas,2013).Theorganizedsectoriscomprisedofbusinesses
whicharepubliclylisted,andthereforecanberegulatedbythegovernment(Nihas,2013).Theother25
millionworkersoperateintheunorganizedsector,meaningtheyarehiredbyunincorporatedbusinesses
(Nihas,2013).Thisfragmentationoflaborhasmaderegulationoftheindustrydifficult,asgovernment
institutionshavenowayofofficiallycataloguingthecompaniesintheunorganizedsector(Tiwaryetal,2012).
Moreover,thelackofbothfederalmonitoringandefficientlaborlawshasmadeiteasyforthe
aforementionedcompaniestoabuseworkers(Tiwary,2011).Overtime,thishascausedanepidemicof
humanrightsviolationswhichdirectlyimpactsthelivesofmanyimpoverishedIndians.Asofnow,thereis
littleanyonecandotoprotecttherightsofIndianlaborers.Thegovernment,duetorampantcorruption,is
inefficientinregulatingtheunorganisedsector(Betancourtetal,2013).Nongovernmentalorganizations
(NGOs)havehadsomesuccessinbringinghumanrightstotheindustry,buttypicallywithdrawbecauseof
theirdependenceondonationsandthirdpartyfunding(Chung,2008).Althoughboththesepartieshavehad
limitedsuccess,businessesknowndoublebottomlineorganizationshavebeeninstrumentalincausingsocial
changewithinthemarket(Afsharipour,2013).
Itiswidelybelievedthatdoublebottomlinebusinessescanbringaboutsocietalchangewithinan
industry(Jue,2015).Doublebottomline(DBL)organizationsareessentiallycompanieswhichearnprofit
whiledoinggoodforsociety.Indeed,Biscontidefinesthedoublebottomlineas“awaytodescribeasocial
enterprise'sbalanceoffinancialviabilityandsocialimpact.”(Bisconti,2009). Therearemanyexamplesof
suchcompaniescurrentlydoingsocialworkwhileearningprofitinIndia.Intheconstructionindustry,for
example,someDBLorganizationseducatetheirlaborersonworkplacesecurity.Othersmayprovidethem
withvocationaltraining(Char,2011).
InIndia,DBLorganizationshavestartedtogrowinnumber(Bos,2015).Whiletheriseofthese
businessesiswelcomeinsociety,itisalsopuzzling.Thisisbecauseconventionally,socialenterprisesofall
formspaylessthanconventionalbusinessesduetotheirneedtosacrificeprofitforsocialimpact(Char,
2011).DBLorganizationsarenoexceptiontothisrule.Asaresult,theyofferlowercompensationpackages
toexecutiveswhojointhem,andaremoredifficulttosustainthanafor-profitorganization(Afsharipour,
2013).However,despitetheobviousdisadvantagestojoiningthem,trainedprofessionalsareforgoingwork
atconventionalbusinessesforajobwithaDBLorganization(Sodhietal,2011).Thisgrowthindicatesthat
somethingotherthanprofitmotivatesentrepreneurstojoinDBLorganizations-perhapssomethingsuchas
anexecutive’spastexperiences.Therefore,itisinourbestintereststoinvestigatehowpastexperiences
motivateexecutivestojoinbusinessesadoptingthedoublebottomlinemetric.
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
Sample A 3 of 15
LiteratureReview
Inordertounderstandwhythisstudyanalyzesthepastexperiencesofexecutivesandhowthey
influenceaDBLorganization’sgrowth,itisimportanttolookattheexistingbodyofresearchonthesubject.
Therearecurrentlyfewstudieslookingathowtheseexperiencesfunctionasmotivators,however,some
studiessuggestthattheybuildapositivereputationforthemselvesinordertobecomemorepopularand
thereforegrowmore(Douglas,2010;Lee,2015).ThesestudieslookathowDBLorganizationsbuilda
publicimageforthemselvesinordertogainsupport.AsconcludedbyLee,“thegrowthofsocialenterprises
inSouthKoreaisattributedtothecountry'scharacteristicallystrongcentralgovernmentanditscreationof
relevantinstitutionsandprovisionofsupportservices”.ThisstudysuggeststhatDBLorganizationsareable
togrowbydevelopingastrongpublicimaginewhich,inturn,allowsthemtoaccessresourcesthataidtheir
development.Similarly,Douglasassertedintheirresearchthat“institutionalidentityproblems”foraDBL
organization“reduceexternalappreciation”.JustlikeLee,Douglas’workshowshowaDBLorganization’s
publicimageiscriticaltowardsitsgrowthandsuccess.Inessence,boththesestudiesconcludethatDBL
organizationsexperiencegrowthbypromotingapositivepublicimagine.Thestudies,however,arelimitedas
theydonotexaminewhatmotivatesexecutivesthemselvestojoinaDBLorganization.Rather,Leeand
DouglasprovideexplanationsforhowDBLorganizationsmaygrowbygarneringmorefundsorapproval.
UnlikethestudiesconductedbyLeeandDouglas,researchexaminingwhyexecutivesthemselves
leavethe
irjobsforworkataDBLorganization-andthereforeengendergrowth-doesexist.(Pulasinghe,
2010;Alfaroetal,2012,).ThesestudiescollectasampleofentrepreneursworkinginNGOsorDBL
organizationsandthengroupthembasedontheircommontraits.Theythenconductanalysisontheir
subject’straitsinordertodeterminetheirmotivationtojoinasocialcause.Forexample,Pulasinghe
concludesinherstudyonemployeemotivationinSriLankanNGOsthatexecutivesjoinsocialcauses“since
theyreceivemoreempowermentandrecognitionbyworkingthere”,andduetoa“desiretochangethe
world”(Pulasinghe,2010).Inasimilarvein,Alfaro’sresearchsuggeststhatexecutivesjoinsocial
organizationsbecausetheywanttomakeapositiveimpactonsociety.Inshort,bothoftheseresearchers
analyzehowcommonpersonalitytraitsamongagroupofentrepreneursindicatethetypesofpeoplewhoare
morelikelytojoinasocialcause.Theyassertthatpersonalityplaysalargeroleinanexecutive’sdecisionto
joinasocialcause(suchassocialenterpriseoraNGO).Theyarelimited,however,sincetheydonottake
intoaccounthowexperiencesinanexecutive’spastcouldhaveinfluencedtheirdecisiontojoinaDBL
organization,andsolelyfocusontheirpersonality.Pastexperiences-whichcanhaveamassiveimpactonan
executive’sdecisions-areintegraltoanyentrepreneursmotivation(Simmons,2016).Thus,bynotanalyzing
themthesestudiesdonotfullyrepresenthowexecutivesaremotivatedtojoinsocialcauses.Additionally,the
studiesarefurtherlimitedastheydonotinterviewentrepreneursfromsimilarindustriesandbusinesses.Each
studyaimstoinvestigatethemotivationtojoinasocialcause,andthereforelooksatwhypeoplejoinNGOs,
charities,andeventheUnitedNations.Theirdatathereforerepresentswhyentrepreneursjoinalltypesof
socialorganizationsratherthanjustspecificallyDBLorganizations.
Therefore,whilesomestudiesassertthatthepublicimageofDBLorganizationsiswhatcausesthem
togrow,andothe
rsarguethatpersonalityisintegralinmotivatinganentrepreneurtojoinasocialcause,few
studiestesthowthepastexperiencesofentrepreneursinfluencestheirmotivationtojoinaDBL
organizations.Moreover,giventhelimitationsofpreviousstudies,anyresearchonmotivationsfor
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Sample A 4 of 15
entrepreneursinthefuturemustfocusonaspecificindustry.SeeingasstudieshavenotlookedattheIndian
constructionindustrybefore,futureresearchshouldaimtoexamineDBLorganizationsinthissectorinorder
tobridgethegapinknowledge.Moreover,researchneedstobecenteredaroundentrepreneursratherthan
organizationsasawhole.Altogether,thesefactorsillustrateouragapinourknowledgeofwhypeoplejoin
DBLorganizations,asfewstudiesexaminehowpastexperiencesmotivateexecutivestojoinDBL
organizations,andthegrowthofDBLorganizationintheIndianconstructionindustry.Thisstudywill
attempttobridgethisgapbyaskingthequestion:throughacasestudyonorganizationsintheIndian
constructionindustry,howdopastexperiencesmotivateprofessionalstojoinbusinessesadoptingthe
double-bottomlinemetric?
Myresearchwillthereforebeuniqueasitwillexaminehow pastexperiencesmotivateprofessionalsto
joinDBLorganizations.Asstatedearlier,itwillbelimitedtoDBLbusinessesintheIndianconstruction
industrytotryandprovideanexplanationforthegrowthofDBLorganizationsinthesector.Additionally,
becausepreviousstudieshavenotbeencenteredaroundthisindustryitwillfillthegapinknowledgeonthe
subject.Undertheaboveparameters,thestudywillgatherqualitativedatathroughasetofrecorded
interviewsinordertotestitshypothesis.Specifically,itwillobtainthenarrativesofaroundeightexecutives
fromthreedifferentDBLorganizations.Moreover,theinquirywillnotmentionthenamesandorganizations
ofanyparticipantsinordertoprotectuseranonymity.
Thisstudy’scontributionstoresearchonthetopicwillbesignificantasitwillhighlightthetypesof
experienc
eswhichmakepeoplemorepronetoenterDBLorganizations.Itwillresearchhowthese
experiencescanserveasmotivations,therebycontributingtothepre-existingknowledgebaseonwhypeople
joinsocialcauses.Withthisknowledge,itmaybepossibletotryandencouragemoreprofessionalstojoin
DBLorganizationsintheIndianconstructionindustry.Thiswouldbeinstrumentalincausingsocialchange,
andwouldletusasasocietyknowthetypesofpeoplewhowouldbepronetojoiningsocialenterprise,
allowingtheIndiangovernmenttousethisinformationtoincreasethegrowthofDBLorganizations.Itcould
alsohelptheorganizationsthemselveslaunchcampaignstoattractinterestedprofessionals-further
augmentingtheirgrowth.Altogether,theresultsofthisstudycancontributetoincreasingtheamountof
DBLorganizationsintheIndianconstructionindustryformoresocialbenefitinthefuture.
Hypothesis
Iinitiallyhypothesizedthatexperienceswithexposuresincechildhoodtothestrugglesofthelower
c
lasswouldmotivat
eexecutivestojoinDBLorganizationsintheIndianconstructionindustry.This
hypothesiswasdevelopedbasedonconclusionsofstudiesexaminingtheexecutive’sdecisiontojoinNGOs.
Thesestudiesshowedapositivecorrelationbetweenexposuretopovertyandthemotivationtoworkforan
NGO-thatistosay,theydiscoveredthatpeoplewithexperienceswithpovertyweremorelikelytojoin
NGOs(Young,2013). DuetothesimilaritiesbetweenNGOsandDBLorganizations,Ibelievethat
motivationsofexecutivestojoineithertypeofbusinesswillbeextremelyalike.
Method
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Sample A 5 of 15
Inordertotestthehypothesis,acasestudymethodcontainingnarrativeinterviewsandthena
thematicanalysiswasemployed.Casestudiesarecloseexaminationsoranalysesofpeople,organizations,or
phenomenon(Zucker,2009).Thisresearchfocusedonacasestudyofeightexecutivesrepresentingthree
DBLorganizationsintheIndianconstructionindustry.Thecasestudymethodwasusedtobetteranalyzethe
phenomenonofhowexperiencesinfluencedanexecutive’sdecisiontojoinaDBLorganization.Thepointof
thistypeofmethodwastoanalyzehowexperiencesinfluencedthemotivationtojoinaDBLorganization,so
lookingatthephenomenonthroughthecloseexaminationofferedbyacasestudywastheeasiestwayto
analyzethedata.Furthermore,thecasestudymethodallowedforinformationtobecollected(through
narrativeinterviews)andthenexaminedwithathematicanalysis.
NarrativeInterviews
Inordertocollectdataonthepersonalexperiencesofexecutivesandtotestmyhypothesis,I
conducte
dnarrativeinterviewsasthefirstpartofthecasestudy.Forreference,narrativeinterviewsare
interviewswhichseektoreconstructexperiencesandeventsfromaninterviewee'slife(Jovchelovitch,2007).
TheyfollowaframeworkproposedbytheLondonSchoolofEconomics,andthereforehaveafewspecific
guidelineswhichinterviewersmustadhereto(Jovchelovitch,2007).Primarily,narrativeinterviewsmustask
questionsinchronologicalorder.Thatistosay,theyneedtoaskquestionsabouteventswhich
chronologicallyoccurredfirstbeforemovingontoexploreeventswhichoccurredatlaterdates.Theymust
alsohavenoquestionswhichcanbeansweredbyayesorno,andmustallowanintervieweeampleroomto
elaborateontheirstory.Narrativeinterviewswereselectedtotheprimarymethodofacquiringdataasthey
areabletoeffectivelyextrapolatenarrativesfrominterviewees.Sincemyfinalgoalwastoexaminehowpast
experiencesinfluencedthemotivationofexecutives,Ineededtocollectaccountsoftheseeventsinan
anecdotalform.Therefore,narrativeinterviewswereemployedastheyarespecificallydesignedtohave
intervieweesrecallstoriesorpastevents.
Beforetheinterviews,however,itwasnecessarytofirstselectatargetgroup.Asstatedearlier,eight
execut
ivesworkinginthreedifferentDBLorganizationswereexaminedforthestudy.Organizationsto
requestinterviewsfromwereselectedonlyiftheyfollowedthedoublebottomlinemetricofsuccess-thatis
tosay,iftheyfocusedonbothearningprofitandhavingasocialimpact.TheyalsohadtobeintheIndian
constructionindustryinordertobridgethegapinknowledgeonDBLorganizationsinthatparticularsector.
Moreover,theyhadtoconsiderthemselvesDBLorganizations,andexplicitlystateintheirmissionstatement
thedesiretodogoodforsocietywhileearningaprofit.ThethreeDBLorganizationschosenforthisstudy
all,therefore,fittheaboveparameters.Additionally,eachorganizationwastakenfromalistofDBL
organizationsrecognizedbytheIndiangovernment,andgenerallyhadthesamebusinessmodel.Inessence,
allthreeprovidedlivelihoodsforruralyouthbyequippingthemwithconstructionskills,andwouldearn
profitbycontractingtheseyouth-turned-workerstobuildsites.Aftertheidentificationprocesswascomplete,
interviewswithexecutivesrepresentingthesecompanieswereorganized.Around2-3executiveswere
selectedfromeachbusiness-andintotal,thismeantthat8executivesfrom3differentorganizationswere
interviewedaspartofthestudy.
Thegoalofeachinterviewwastodeterminewhichexperiencesinanexecutive’slifecontributedto
theirdec
isiontojoinaDBLorganization.Assuch,allinterviewsfeaturedthesame15questionsonan
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Sample A 6 of 15
executive’spastexperiences,andwereallconductedthroughaphonecall.Thequestionswereallopened
endedsothatintervieweeshadopportunitytoelaborateontheiranswers,andweredesignedwiththehelpof
theLondonSchoolofEconomics’narrativeinterviewguidelines(Jovchelovitch,2007). Theywerealso
categorizedintothreegroups-earlylife(5questions),Universityyears(4questions),andadulthood(6
questions).Theearlylifecategoryaskedintervieweesaboutexperiencesfromwhentheywerebornupuntil
age16,theuniversitycategorynaturallydealtwitheventsoccurringduringtheircollegeyears,andthe
adulthoodsegmentquestionedexecutivesabouteventsoccurringbetweenafterUniversityandbeforethey
joinedtheirrepresentativeorganization.Ididthisinordertogainawidespectrumofthetypesofevents
whichcouldhavemotivatedanintervieweetojoinaDBLorganization.
ThematicAnalysis
Afterthenarrativeinterviewswereconducted,theresearchmovedontothesecondstepofthecase
study-qualit
ativethematicanalysis. Thematicanalysisisamethodofanalysiswhichdeterminesa
relationshipbetweencommonthemesinasampleofcollecteddata(Thomas,2007).Forthepurposesofthe
study,thismethodwasusedtoanalyzetheexperiencespresentedbytheexecutivesintheirinterviews.Itdid
thisbyidentifyinghowcommonthemesacrosstheinterviewee’sdifferingnarrativescontributedtoan
interestinDBLorganizations.
Thethematicanalysiswassplitintotwosections.Firstly,similarexperienceswereidentifiedamong
theinte
rviewedexecutives.Thesesimilarexperiencesindicatedthetypesofcommoneventswhichoccurred
toexecutiveswhodecidedtopursuecareersinaDBLorganization.Theoverallgoalofthisprocesswasto
determinethetypesofeventswhichmotivatedexecutivestojoinaDBLorganization.Intheinterviews,
however,executivessometimescitedeventswhichwereimportanttothembutnottotheirdecisiontojoina
DBLorganization-likemarriage,orsportstournaments.Theseeventswereomittedfromanalysis,asonly
experienceswhichdirectlycontributedtoanexecutive’sdecisiontojoinaDBLorganizationweresignificant
forthepurposesofmyresearch.Afterthisinitialstageofidentifyingrelevantcommonexperienceswas
complete,Imovedontothenextpartofthequalitativethematicanalysis.Forthissecondsegmentofthe
research,thecommonexperienceswereanalyzedforhowtheycouldcontributetoanexecutive’smotivation
tojoinsocialenterprise.Inthisstep,similarexperienceswerecategorizedintogroups.Eachgroupwasthen
labeledwithanoverarchingtheme,whichIusedinmyanalysisofhoweventsinfluencedanexecutive’s
motivation.Hence,thisresearchmethodwasusedtoidentifycommonthemesamongstthenarrativesof
executives,whichwereanalyzedtodeterminehowtheycontributedtoanemployee’smotivation.
Thematicanalysiswasthesecondstageofthiscasestudyasitwasthebestwaytoanalyzethedata
presente
dfromthenarrativeinterviews.Sincethisstudy’sobjectivewastofindouthowexperiences
motivatedexecutivestojoinIndianDBLorganizations,analyzingthecommonthemeswouldindicatethe
types ofexperienceswhichwouldmakeprofessionalsmorepronetojoiningaDBLorganization.Athematic
analysisdoesthisbyidentifyingthecommonthemeswithinasamplesize-henceitwasemployedforthe
research.
Findings
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Sample A 7 of 15
Beforemovingontodiscusstheimportanceofcodingthedataintosuchatable,weneedtofirst
clarifywhateachthememeans.Fromalleightnarratives,atotaloffivethemesemerged.Thesethemesand
theirdefinitionshavebeencodedintothetablebelow.
Table1:DefinitionsofThemes
Theme
Definition
Service
Communityservicerelatedexperiences,suchas
donatingtothecharitiesordoingsocialwork.
Education
Experienceswithworkinginthefieldofeducation.
Examplesofthisincludeworkingasateacher,or
havingajobinaschool.
Travel
Experienceswithtravelingawayfromhome.
Selfactualization
Experiencesinwhichanexecutiverealizedthatthey
wantedtoselfactualize.Selfactualizationisdefined
asthedesiretouseone’stalentsandabilitiestothe
fullestextent.Inthiscase,experienceswhenan
executiverealizedthattheywantedtodousetheir
skillsetformorethanjustearningmoney.
Poverty
Experiencesinwhichanexecutivehadtosurvive
poverty.Examplesofthiswouldincludegrowing
upinalowerclassfamily,orhavingtoskipschool
inordertoearnmoneyforfood.
Theresultsfromthenarrativeinterviewswerecompiledintothetablebelow.
Table2:ASummaryoftheEightInterviews
KeyEventsfromtheExecutive’sPast
CorrespondingThemes
Listeningtotheirfathertalkaboutthestrugglesofcommon
workers,andhowthepoorhadtobehelped.
TriptoruralIndia,whereheobservedextremepoverty
Workingformicrofinancebusiness
Service
Travel
Whentheirparents’businessfailed,theybecame
impoverishedupuntilHighSchool.
Importanceofeducationwasstressedthroughoutlife,tothe
pointwheretheybecameateacher
Poverty
Education
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

Sample A 8 of 15
DecidedtojoinDBLbecausewantedtousetheirteaching
skilltoempowerthedisadvantaged.
Selfactualization
Waspushedbytheirparentstostudyhardandsucceed,and
becameateachingassistantattheirUniversity.
RealizationthattheydidnotwanttoworkasanEngineer,
andwantedtousetheirskillforsocialgood.
Education
Selfactualization
TravelingtoruralareasinIndiaandEuropeasateen,and
beinginspiredtodosocialgood.
StartingaventureinIndiawhichwouldbringsanitationto
girls’schools.
Travel
Service
Importanceofeducationwasstressedsincechildhood,
whichinspiredthemtobecomeaVicePrincipalofaschool.
Realizationthattheywantedtousetheirskillsinorderto
empowerthepoor,notsimplyearnmoney.
Education
Selfactualization
TraveledtoIndonesiaasanemployeeofamultinational
organization,wheretheytrainedfactoryworkers.
Realizationthattheydidnotwanttobeaschoolteacher,
andinsteadwantedtohelpthepoor.
Education
Travel
Selfactualization
BeginningaventureinIndiawhichwillseektogiveworkers
properrights.
Growingupinalower-classfamily.
Service
Poverty
Asateen,attendedmultiplehumanrightsprotestswith
theirsibling,andcampaignedforequalitybetweengenders.
Realizationthattheirtalentswerenotappreciatedby
anybodyintheircompany,andthattheywantedtomakea
differenceintheworldthroughcommunityservice.
Service
Self-actualization
Asstatedbefore,8executivesfrom3differentcompanieswereinterviewedonimportanteventsin
theirpastwhichledtotheirdesiretojoinaDBLorganization.Theirnamesandthebusinessestheyrepresent
havenotbeenincludedinthisstudy,hencethefirstcolumnsimplyliststheorderinwhichtheywere
interviewed.Thismeansthateveryrowinthetablerepresentsasingleexecutive’sinterviewandby
extension,theirnarrative.
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
Sample A 9 of 15
Thesecondcolumncontainsashortsummaryof2-3importanteventswhichemergedfromeach
interview,andthereforedescribesthemostimportantpartsfromanexecutive’snarrative.Theywereincluded
inthetableasexecutivescitedtheexperiencesarisingfromtheseeventsascontributorstotheirdecisionto
joinaDBLorganization.Finally,thethirdcolumninthetablelistseachexperience’stheme.Thesethemes
-
whicharelistedanddefinedintable1-wereassignedbasedonhowaneventaffectedtheirrespective
executive’smindset,andcorrespondtoasingleeventfromanexecutive’sinterview.Theyaresignificant,as
theyshowthetypesofexperiencesandeventswhichcauseprofessionalstobeinclinedtojoinaDBL
organization.Forexample,ininterviewnumber7animportanteventlistedincolumn2is“growingupina
extremelylowerclassfamily”.Thecorrespondingthemeistherefore“poverty”,asthiseventallowedthe
executivetobeabletounderstandthestrugglesofbeingpoor.
Inesse
nce,thistablecondensesthenarrativesofeachexecutiveintoafewimportanteventswhich
motivatedt
hemtojoinaDBLorganization.Throughthetable,itispossibletoidentify recurringthemeswithin
thedataset.Thesethemes,whenthematicallyanalyzedcanhelpidentifyhowexperiencesmotivate
professionalstojoinDBLorganizations.
Results
Thenarrativescollectedthroughinterviewsoutlinedthetypesofexperienceswhichmotivated
executivestojoinDBLorganizations.Theseexperienceswerecategorizedbytheme,andthenexamined
throughathematicanalysis.Therawexperiencesandcorrespondingthemes,forreference,canbefoundon
table1,whileeachtheme’sdefinitionislistedontable2.Thissectionwilldiscusstheresultsofthethematic
analysisaswellastheconclusionthatmydatasuggests.Firstly,itisimportanttoseewhichthemesare
repeatedamongstalleightnarratives.Byidentifyingrecurringthemes,itwillbepossibletoobservethetypes
ofexperienceswhichmakeexecutivespronetojoinaDBLorganization.Althoughtherewereatotalofsix
themesappearingintheexecutive’snarratives,onlythreewererepeatedconsistently.Thesethreerecurring
themes,therefore,shedlightonhowpastexperiencesinfluenceanexecutive’sdecisiontojoinaDBL
organization.
RecurringTheme1:SelfActualization
Outofallfiveofthethemes,theonewhichwasmostprevalentineachoftheeightnarrativeswas
se
lfactualizat
ion.Fiveoutoftheeightexecutives-numbers2,3,5,6,and8-citedexperiencesfalling
underthisthemeasbeingsignificantfactorsintheirdecisiontojoinaDBLorganization.Asdefinedbytable
two,selfactualizationreferstothedesiretouseone’sskillsforsomethingotherthanearningmoney.Usually,
theyinvolvedanexecutiverealizingthatratherthanbeemployedbyafor-profitorganizationandworkfor
money,theywantedtousetheirskillstohelpthedisadvantagedandcreaterealsocialchange..Forexample,
executive6statedintheirinterviewthat,
IstartedtorealizethatwhileIwasworkingforthisengineeringcompany,thatmyprojectwasnot
kickingoff.Ididnotfee
lliketherewasmuchsuccess,andtherewasnochangethatwashappening
fromme,becausesee,althoughIwastheheadoftheteam,Ididn’thavemuchaccomplishment,you
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
Sample A 10 of 15
know?Iwasjustworkingforthiscompany,buttherewasnothingreallysignificantthatIfeltwas
happening.Sothenwhen[CEOoftheircurrentDBLorganization]approachedme,Ireallyleaptat
thechancetomakeadifference.
Executive2essentiallyfeltthattheyweren’tmakingmuchofachangeintheworld,andtheirwork
wasnotrecognized.Thus,theyhadtherevelationthattheywantedtodosomethingservice-oriented,like
joinaDBLorganization,andcreatetangiblechange.Ratherthandotheirregularjobs,eachexecutiveinstead
believedintheimportanceofhavinganimpactintheworld.Executive5statedthat“IwasnotfeelinglikeI
accomplishedmuchwithmyfinancejob.Iwoulddoworkforthecompany,andtherewasnochangeIwas
making.SothenwhenIstartedtorealizethat,Ibegantowanttodosomethingdifferentwithmylife,and
changecareer,”Infact,executives3,5,and8allhadsimilarsentiment,andspecificallyusetheword
“impact”whendescribingtheirdesiretoselfactualize.Althoughthenarrativeswereslightlydifferent,the
underlyingthemeofeachexperiencewasthesame:selfactualization.Seeingasthesefiveareamajorityout
oftheeight,itcanbeconcludedthatexperiencescreatingadesireforself-actualizationareapartofthe
reasonthatexecutivesjoinDBLorganizationsintheIndianconstructionindustry.Moreover,thedesireto
selfactualizecanbeseentostemfromaneedtocausesocialchange,oranimpact,intheworld.This,
therefore,suggeststhatexperiencesinwhichanexecutivefeltaneedtoselfactualizemakepeoplemorelikely
tojoinDBLorganizations.
RecurringTheme2:Service
Asstatedintable2,hallmarksofexperiencesundertheservicethemeincludeworkdonetofurthera
soc
ialcause,orsome
formofcharity.Fouroutoftheeightexecutivescitedthesetypesofexperiencesand
eventsasimportantinmotivatingthemtojoinaDBLorganization.Specifically,executives1,4,7,and8
statedintheirinterviewsthattheirpreviousworkwithdoingservicehadgiventhemaninterestforit.Inturn,
theirinterestinserviceleadthemtobemoreinclinedtoworkataDBLorganization.ThisisbecauseDBL
organizations,especiallyintheIndianconstructionindustry,arebuiltarounddoinggoodforsocietythrough
servicewhileearningmoney(Afsharipour,2013).Asseenfromexecutive8’snarrative,pastexperiencewith
doingservicemakeonemoreinterestedindoingservicethroughaDBLorganization.Theexecutivestated,
Mysister,shewasveryinvolvedinprotestsforhumanrights.Igrewupinasmallfamily,sooften
timesmysist
erandI,sinceweweretheonlychildren,wouldhavealotoftimetoourselves.She
wouldoftentalktomeabouthumanrights,andasIgrewolderIwouldgoattendtheseprotests.It
washerewhenIreallyfirststartedtobeinvolvedinthe,youknow,communityserviceaspectofmy
work,andIhadalotofsatisfactionknowingIwasstandingupforthepeoplewhowerenot
fortunate.
Executives1,4,and7hadsimilarnarratives,inwhichtheyelaboratedonhowservice-relatedevents
madethemappre
ciatethepowerofsocialwork,andinturnmadetheminterestedinworkingwithDBL
organizations.Theseexecutives,however,generallysharedthesameinsightonexperiencesinvolvedservice.
Theystatedthatitwas“thesenseofaccomplishmentandchange“whichtheyfeltfromaservice-related
experiencethatgavethemaninterestforsocialwork.Thisissimilartohowexecutiveslisting
self-actualizationrelatedexperiencesfelttheneedtomakeanimpactintheworldwiththeirskillset.
Thereforewemayobservethat,onceagain,adesiretohaveatangibleimpactontheworldleadsexecutives
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
Sample A 11 of 15
tojoinDBLorganizations.Inthisscenario,executiveswhohadexperiencewithservicefelttheneedtohave
animpactontheworld,andextendtheirinteractionswithservicetotheirprofessionallife.Hence,these
recurrenceoftheseservice-relatedexperiencessuggestasenseoffulfillmentandimpactachievedthrough
doingsocialgoodinspiredexecutivestojoinDBLorganizations.
RecurringTheme3:Education
Fouroutoftheeightexecutives-numbers2,3,5,and6-statedthateducation-relatedexperiences
were
criticalinmotivatingthemtojoinaDBLorganizationintheconstructionindustry.Asseenintable2,
educationrelatedexperiencesincludeteachingothersorworkingforschools.Thefourexecutiveswhocited
thesetypesofexperiencesasbeingimportantmotivatorstojointheirDBLorganizationallheldteaching
positionswithinanacademicinstitution.Numbers2and6asteachers,number5wasateachingassistant,
andnumber3wasaVicePrincipal.
Initially,arelationshipbetweeneducationrelatedjobsandDBLorganizationswasnotclear.A
connec
tionbetweentheseexperiencesandtheIndianconstructionindustry,however,appearedduring
thematicanalysis.Inordertounderstandtheimplicationsofthis,wemustreemphasizetheroleoftheDBL
organizationintheconstructionindustry.AsseenearlierfromCharandAfsharipourresearch,DBL
organizationsintheconstructionindustryprimarilyfocusontrainingworkersandteachingthemabouttheir
rights(Char2011,Afsharipour2013).Indeed,eachofthethreeorganizationsthesefourexecutives
representedfocusedheavilyonworkertraining.Therefore,experiencesinteachingwouldmeanthatitwould
beeasierforexecutivestoworkforDBLorganizationsintheconstructionindustry,astheseorganizations
focusheavilyoneducation.Asstatedbyexecutivenumber2,“Ihadajobteaching,butthenIrealizedI
wantedtodosomeworkforIndia,forthenation.SoIdecidedthatinsteadofteachingthechildren,Iwould
goandteachthepoor[constructionworkers].”Infact,executives2,5and6allstateditwas“easier”or
“convenient”tomovefromteachingtheirstudentstoeducatingconstructionworkers,ratherthangointo
anotherpartofthenonprofitsector.Therefore,therecurrenceofthisthemedoesnotexplainwhyexecutives
joinDBLorganizationsasawhole.Rather,showswhatmakesprofessionalsmoreinclinedtoenterthe
constructionindustrygiventhefactthatanexecutiveisinterestedinjoiningaDBLorganization.
Limitations
Beforemovingontodiscusstheresultsofthestudy,itisnecessarytoidentifypotentiallimitations
whichc
ouldhavehinderedtheeffectivenessofthedata.Thebiggestofthesewassamplesize.Uponcontact,
eachDBLorganizationonlyletmeinterviewaround3executives.Sinceeachexecutiveheldanimportant
positionintheircompany,thislimitationmadesense.Nonetheless,havingmoreexecutivestointerview
wouldhavemadethefindingsmorerobust,andperhapsproducedamoreaccurateconclusion.Another
limitationinthisstudywasinhumanerror.Asstatedearlier,eachinterviewlastedaround15minutes.During
thistime,intervieweeswereaskedtorememberimportanteventsfromtheirpast-whichcouldhaveoccurred
decadesago.Itispossiblethatsomeoftheexecutiveswereunabletoreporteventswhichdrovethemtojoin
aDBLorganization,duetothefactthattheywerebeingmadetodosooffthetopoftheirheadandinavery
limitedtimeframe.Becauseofthis,someeventswhichcouldhaveledexecutivestojoinDBLorganizations
maynothavebeenmentionedinthestudy,simplybecauseatthetimeoftheinterview,theexecutiveswere
unabletorecallthesespecificevents.Granted,eventsofsuchmagnitudewouldlikelybeeasilyremembered
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

Sample A 12 of 15
duetotheirimportancetoanexecutive-butnevertheless,theexistenceofthishumanerrorisstillprobable.
Additionally,asaresearcheritispossiblethathumanerroroccuredduringtheanalysissection.Imaynot
havestudiedatranscriptioncarefullyenough,andpotentiallymissedlistinganimportantexperience.This
wouldalsohaveleadtoalessaccuratedataset,whichcould,inturn,haveslightlyskewedtheresults.
DiscussionofResults
Therefore,theresultsofthisstudysuggestthattheinitialhypothesiswaswrong:ratherthan
experience
swithpoverty,itisexperienceswithserviceandselfactualizationthatmotivateexecutivestojoin
DBLorganizationsbygivingthemadesiretohaveanimpactontheworld.Additionally,experienceswith
educationarewhatdriveexecutivestoenterorganizationsspecificallyintheconstructionindustrybecause
theybetterprepareexecutivestotrainworkers.Thismeansthatexecutiveswiththesetypesofexperiencesare
morepronetojoinDBLbusinesseswithintheIndianconstructionindustry,especiallyiftheirexperiences
leavethemwithadrivetochangeorimpacttheworld.
ThisconclusionhasmultipleimplicationsforthefutureofIndianDBLorganizations.Firstly,these
resultsshowusthat
experienceswhichmakeexecutivesfeeltheneedtohaveanimpactintheworldcan
functionasmotivatorstojoinDBLorganizations.Secondly,thedisparitybetweentheinitialhypothesisand
finalconclusionsuggestthatexecutiveshavedifferentmotivationstojoinNGOsandDBLorganizations.
Theinitialhypothesis,whichstatedthatexperienceswithpovertymotivatedexecutivestojoinDBL
organizations,wascreatedbasedontheresultsofpreviousstudiesexaminingthemotivationtojoinanNGO
(Pulasinghe2013).Seeingas,however,thishypothesiswasdisproved,itcanbeconcludedthatexecutives
havedifferentreasonsforjoiningNGOsthantheyhaveforjoiningDBLorganizations.Althoughthetwoare
similarinthesensethattheybothdogoodforsociety,thisresearchshowsthatprofessionalshavediffering
motivationstoworkineithertypeofcompany.
Throughtheresultsofthestudy,itispossibleforentitiesliketheIndiangovernmenttocreate
programsdesignedtogarnerint
erestforDBLorganizations.Sinceitisevidentthatspecifictypesof
experiencesmakeprofessionalslikelytoenterthem,PSAs,workshops,orothermethodstargetedatthose
withtheseexperiencescanbeusedtofurtheraugmentthegrowthofIndianDBLorganizationswithinthe
constructionindustry.Furtherresearch,however,onfindingadditionalmechanismsthroughwhichthe
Indiangovernmentcouldusethedatafromthisstudyinordertoattractinterestforsocialenterprisesis
requiredinordertomostefficientlyusetheresults.Moreover,futureresearchcouldbecenteredonfinding
whethertheconclusionsmadebythisstudycanbeapplicabletootherindustriesinIndia-orpotentiallythe
globe.
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Sample A 13 of 15
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Sample A 14 of 15
Retrievedfrom:
http://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1001&context=nursing_faculty_pubs
Sample A 15 of 15
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AP
®
RESEARCH
2017 SCORING COMMENTARY
Academic Paper
Sample: A
1 Understand and Analyze Context Score: 6
2 Understand and Analyze Argument Score: 6
3 Evaluate Sources and Evidence Score: 6
4 Research Design Score: 7
5 Establish Argument Score: 7
6 Select and Use Evidence Score: 6
7 Engage Audience Score: 3
8 Apply Conventions Score: 6
9 Apply Conventions Score: 3
HIGH SAMPLE RESPONSE
Growth For Good: How Past Experiences Motivate Executives to Join Double Bottom Line
Organizations in the Indian Construction Industry
Content Area: Understand and Analyze Context Row 1
The response earned 6 points for this row because there is a clear purpose and focus on page 4,
paragraph 2: "My research will therefore be unique as it will examine how past experiences
motivate professionals to join DBL organizations. As stated earlier, it will be limited to DBL
businesses in the Indian construction industry to try and provide an explanation for the growth of
DBL organizations in the sector". The paper goes on to demonstrate a gap and rationale for the
topic of inquiry pursued: "Additionally because previous studies have not been centered around
this industry it will fill the gap in knowledge on the subject".
Content Area: Understand and Analyze ArgumentRow 2
The response earned 6 points for this row because the paper puts sources with multiple
perspectives in conversation with each other on page 3 in the first two paragraphs: "Unlike the
studies conducted by Lee and Douglas, research examining why executives themselves
leave their jobs for work at a DBL organization - and therefore engender growth - does exist.
(Pulasinghe, 2010; Alfaro et al, 2012)". This allows the student's inquiry to demonstrate
engagement with the literature in the field. The arguments in the sources are also well-integrated
with the student's topic of inquiry.
Content Area: Evaluate Sources and Evidence Row 3
The response earned 6 points for this row because the paper clearly states how the literature
sources point in the direction of the student's research - see, for example, page 4, paragraphs 1 and
2: "This study will attempt to bridge the gap..." and "My research will therefore be unique...". The
student then explains how these sources are limited, requiring more work to be done: see page 3,
paragraph 1 ("They are limited, however, since they do not take into account how experiences in
an executive's past could have influenced their decision...") and page 3, paragraph 2 ("Additionally,
the studies are further limited as they do not interview entrepreneurs").
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AP
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RESEARCH
2017 SCORING COMMENTARY
Academic Paper
Content Area: Research Design Row 4
The response earned 7 points for this row because the case study approach is outlined and justified
on pages 5 and 6. This study can be replicated and the rationale is solid, based on the limitations of
previous studies, and addresses the student's choice on how to bridge this gap. Narrative
interviews are rationalized on page 5, paragraph 2 and 3, which fits well with the desire to know
about the executive's past experiences. Rationale for Thematic Analysis are also well-supported on
page 6, paragraph 2.
Content Area: Establish Argument Row 5
The response earned 7 points for this row because the limitations are clearly described on the
bottom of page 11 and the implications of the conclusion are clearly set forth on page 12, in the
second paragraph under "Discussion of Results": "This conclusion has multiple implications for the
future of Indian DBL organizations. Firstly, these results show us.... Secondly, the disparity
between the initial hypothesis and final conclusion suggest that...".
Content Area: Select and Use Evidence Row 6
The response earned 6 points for this row because the coding of the evidence collected from the
narrative interviews into themes on pages 7 and 8 (see Tables 1 and 2) clearly demonstrates a
synthesis of the findings and is a suitable analytic tool for the purposes of this study. The paper
also clearly describes initial and concluding assumptions that are changed by data.
Content Area: Engage Audience Row 7
The response earned 3 points for this row because the paper overall is well-written and engaging.
Tables clearly present the data (despite a minor mix-up of the Table numbers on page 9, under
"Results" - "The raw experiences and corresponding themes, for reference, can be found on Table
1, while each theme's definition is listed on Table 2") and the use of subheadings and discussion of
evidence clearly adds to the credibility of the student's findings.
Content Area: Apply Conventions Row 8
The response earned 6 points for this row because the citations overall are well done. While there is
one missing use of a listed citation (Reiser, 2013, is not used in the paper) and the date of the
Thomas paper is confusing (is it the 2007 in paper or the 2010 in "Reference" list?), for the most
part the student's voice is very clearly separate from the sources. See for example page 2, last
paragraph: "...trained professionals are forgoing work at conventional businesses for a job with a
DBL organization (Sodhi, et al, 2011). This growth indicates that something other than profit
motivates entrepreneurs to join DBL organizations - perhaps something such as an executive's
past experiences".
Content Area: Apply Conventions Row 9
The response earned 3 points for this row because the paper is well written, with a good
introduction to draw the reader in, moving nicely into the student's complex argument and clear
descriptions of how the study was conducted and interpreted. Minor punctuation errors do not
detract from the overall message.
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