Social media report
Analytics wrap-up for 
[YOUR BRAND HERE]
[WEEK/MONTH/YEAR]
Introduction 
—
Profiles discussed in this report
—
Table of contents
2
Input information about your current social strategy here, including goals, progress towards
goals, how your social channels are being monitored, and how your social data is collected.
You can also discuss the importance of social to overall brand health and digital presence.
This is also the place to add information about past strategy, high-level learnings, and your
vision for the future.
Which social profiles are you tracking and measuring? Provide information about
whether the profile is an owned profile or a competitor’s profile.
• [YOUR BRAND] Facebook profile
• [YOUR BRAND] Twitter profile
• [YOUR BRAND] Instagram profile
• [YOUR BRAND] YouTube profile
• [YOUR BRAND] Pinterest profile
• [YOUR BRAND] LinkedIn profile
• [COMPETITOR X] Twitter profile
• [COMPETITOR Y] Twitter profile
• Cross-channel performance
• Video performance
• Individual channel performance
• Listening
• Profile comparison
• Key learnings
Cross-channel performance
Primary cross-channel metrics
Key performance indicator
Results
Total engagement
(number of likes, comments, and shares of posts)
Net new audience
(net change in audience count for the selected profile(s)
during the selected date range)
Total posts
Total audience
Total engagement by
3
[DESCRIPTION OF HOW YOUR DIFFERENT SOCIAL CHANNELS ARE
PERFORMING IN AGGREGATE]
[TOTAL NET NEW AUDIENCE GOES HERE]
[TOTAL POST COUNT GOES HERE]
[TOTAL AUDIENCE GOES HERE]
INSERT GRAPH FROM
CROSS CHANNEL REPORT
[DAY/WEEK/MONTH] and [CHANNEL/CONTENT TYPE]:
Top posts by engagement
P
rofiles: Stack up
4
INSERT CAROUSEL OF TOP POSTS
BY ENGAGEMENT
INSERT THE “PROFILES” SUBTAB IN
THE CROSS CHANNEL REPORT (Hint:
Toggle on/off the columns you need)
Video performance
Primary video view metrics
Key performance indicator
Results
Total videos posted
Video impressions
Video views
Video engagement
Video competitions
Video views over time by
5
[DESCRIPTION OF HOW YOUR VIDEO STRATEGY IS PERFORMING AND WHAT
YOUR PRIMARY FOCUSES HAVE BEEN]
• CHANNEL USED
• CHANNEL USED
[TOTAL VIDEOS POSTED GOES HERE]
[TOTAL VIDEO IMPRESSIONS GOES HERE]
[TOTAL VIDEO VIEWS GOES HERE]
[TOTAL VIDEO COMPLETIONS
PERCENTAGE GOES HERE]
INSERT GRAPH HERE FROM VIDEO VIEWS
DASHBOARD - VIDEO VIEWS OVER TIME
[DAY/WEEK/MONTH]:
Engagement by type: Channel breakdown
Video consumption
Impressions and engagement: Channel breakdown
6
INSERT THE ENGAGEMENT BY TYPE
TABLE HERE
INSERT GRAPH HERE FROM VIDEO
CONSUMPTION GRAPHS FOR FACEBOOK
AUDIENCE RETENTION
INSERT TABLE OF THE CHANNEL
BREAKDOWN OF THE IMPRESSIONS/
ENGAGEMENT RATE
Facebook
Primary Facebook metrics
Key performance indicator
Results
Total engagements
Page views
Page impressions
New page likes/total page likes
Brand posts and engagement by
7
[DESCRIPTION OF FACEBOOK STRATEGY AND HIGH-LEVEL RESULTS]
[TOTAL NET NEW AUDIENCE GOES HERE]
[TOTAL POST COUNT GOES HERE]
[TOTAL AUDIENCE GOES HERE]
INSERT GRAPH HERE FROM FACEBOOK
SPECIFIC VIEW ENGAGEMENT TYPES OVER
TIME - FOUND ON “POST INSIGHTS SUBTAB”
[DAY/WEEK/MONTH]:
Top posts by engagement
Page impressions and reach
8
INSERT CAROUSEL OF TOP POSTS BY
ENGAGEMENT
INSERT THE TOTAL PAGE IMPRESSIONS
OVER TIME GRAPH
Twitter
Primary Twitter metrics
Key performance indicator
Results
Total engagements
URL clicks
Total impressions
New followers
Engagements types over time by
9
[DESCRIPTION OF TWITTER STRATEGY AND HIGH-LEVEL RESULTS]
[TOTAL URL CLICKS GOES HERE]
[TOTAL IMPRESSIONS GOES HERE]
[TOTAL NEW FOLLOWERS GOES HERE]
INSERT GRAPH HERE FROM TWITTER
SPECIFIC VIEW OF BRAND POSTS AND
ENGAGEMENTS
[DAY/WEEK/MONTH]:
Top posts by engagement
Twitter impressions
Optimization
10
INSERT CAROUSEL OF TOP
POSTS BY ENGAGEMENT
INSERT THE TOTAL IMPRESSIONS OVER
TIME GRAPH
INSERT THE TOP USED HASHTAGS/TOP
USED HASHTAGS BY ENGAGEMENT
Instagram
Primary Instagram metrics
Key performance indicator
Results
Total engagements
Video views
Total impressions
New followers
Brand stories
Brand posts
Engagement over time by
11
[DESCRIPTION OF INSTAGRAM STRATEGY AND HIGH-LEVEL RESULTS]
[TOTAL URL CLICKS GOES HERE]
[TOTAL IMPRESSIONS GOES HERE]
[TOTAL NEW FOLLOWERS GOES HERE]
INSERT GRAPH HERE FROM INSTAGRAM
SPECIFIC VIEW OF BRAND POSTS AND
ENGAGEMENTS
[DAY/WEEK/MONTH]:
[TOTAL NUMBER OF BRAND POSTS
GO HERE]
[TOTAL NUMBER OF BRAND STORIES
GOES HERE]
Top posts by engagement
Story interactions over time
Impressions over time
12
INSERT CAROUSEL OF TOP
POSTS BY ENGAGEMENT
INSERT THE TOTAL STORY
INTERACTIONS OVER TIME GRAPH
INSERT THE IMPRESSIONS
OVER TIME
Posts daily reach over time
Optimization
Video views by day
INSERT THE POST DAILY
REACH OVER TIME
13
INSERT THE VIDEO VIEWS BY DAY
INSERT THE TOP USED
HASHTAGS/TOP USED
HASHTAGS BY
ENGAGEMENT
Pinterest
Primary Pinterest metrics
Key performance indicator
Results
Total pins posted
Total engagement
Net new followers
Net repins
Engagement over time by
14
[DESCRIPTION OF PINTEREST STRATEGY AND HIGH-LEVEL RESULTS]
[TOTAL PINS POSTED GOES HERE]
[NEW NET FOLLOWERS GOES HERE]
[NET REPINS GO HERE]
INSERT GRAPH HERE FROM ENGAGEMENT
OVER TIME
[DAY/WEEK/MONTH]:
Top posts by engagement
Total followers growth over time
Optimization
15
INSERT CAROUSEL VIEW
INSERT THE TABLE FOLLOWER
GROWTH OVER TIME
INSERT TOP USED HASHTAGS VS. TOP
HASHTAG BY ENGINEERING
YOUTUBE
Primary YouTube Metrics
Key PerformanceIndicator
Results
Minutes watched
Total engagement
New followers
Video views
Shares
Video views over time by
16
[DESCRIPTION OF YOUTUBE STRATEGY AND HIGH-LEVEL RESULTS]
[TOTAL MINUTES WATCHED GOES HERE]
[NEW FOLLOWERS GOES HERE]
[TOTAL VIDEO VIEWS GO HERE]
INSERT GRAPH HERE FROM VIDEO VIEWS
OVER TIME
[DAY/WEEK/MONTH]:
[TOTAL VIDEO SHARES GO HERE]
T
op posts by views
Video consumption: Minutes watched by
Video engagement over time
17
INSERT CAROUSEL VIEW
INSERT THE TABLE OF MIN WATCHED
INSERT TOP ENGAGEMENT OVER TIME BY
DAY/WEEK/MONTH
LinkedIn
Primary LinkedIn Metrics
Key performanceindicator
Results
Total impressions
Total engagement
New followers
URL clicks
Engagement over time by type and by
18
[DESCRIPTION OF LINKEDIN STRATEGY AND HIGH-LEVEL RESULTS]
[TOTAL IMPRESSIONS GOES HERE]
[NEW FOLLOWERS GOES HERE]
[URL CLICKS GO HERE]
INSERT GRAPH HERE FROM ENGAGEMENT
OVER TIME
[DAY/WEEK/MONTH]:
Top posts by engagement
Total URL clicks over time
Optimization
19
INSERT CAROUSEL VIEW
INSERT THE TABLE FOLLOWER GROWTH
OVER TIME
INSERT TOP USED HASHTAGS VS. TOP
HASHTAG BY ENGAGEMENT
Listening: What conversations are happening around our
brand and key topics in our industry?
Primary listening takeaways
Key performance indicator
Results
Total volume
Potential impressions
Repustate sentiment analysis
Word cloud
20
[DESCRIPTION OF TOPIC/TIME/CHANNELS CHOSEN, AND HOW THEY ARE RELEVANT TO
YOUR OVERALL BRAND]
[TOTAL VOLUME GOES HERE]
[TOTAL POTENTIAL IMPRESSIONS GO HERE]
[SENTIMENT INFORMATION GOES HERE]
INSERT WORD CLOUD HERE
Locations
People discussing the topic
Conversation
21
INSERT LOCATION TAB (WHERE PEOPLE ARE
DISCUSSING THE TOPIC THE MOST)
INSERT THE TABLE OF PEOPLE TALKING
ABOUT THE TOPIC (FIND INFLUENCERS)
INSERT TOP USED HASHTAGS/KEYWORDS
Profile comparison
Total engagement over time by
Total posts over time by
T
otal engagement per post over time by
22
INSERT GRAPH HERE FROM PROFILE
COMPARISON ENGAGEMENT OVER TIME
INSERT GRAPH HERE FROM PROFILE
COMPARISON POSTS OVER TIME
INSERT GRAPH HERE FROM PROFILE
COMPARISON ENGAGEMENT OVER TIME
[DESCRIPTION OF HOW YOUR SOCIAL CHANNELS COMPARE TO ONE ANOTHER]
[DAY/MONTH]:
[DAY/MONTH]:
[DAY/MONTH]:
Top post by engagement
Net new audience
Profile stack up
23
INSERT THE CAROUSEL HERE
INSERT NET NEW AUDIENCE OVER TIME GRAPH
INSERT GRAPH OF PROFILE STACK UP (IN
THE PROFILE SUBTAB)
Key learnings
—
Social media’s relationship with other digital channels
—
Looking forward
24
Input your key learnings here: anything that stood out in the report, good or bad, and what it
means for your brand. Include how your channels stack up against one another. Look back
through the report and make connections.
• Example A: High engagement and follows after posting a picture of a puppy. Should you post
more content with animals? Build a new campaign around this? Plan an offline event based on
this knowledge?
• Example B: Information about a competitor’s social strategy and how it compares to your own
brand’s social strategy.
• Example C: Insights into Instagram Stories data and why certain days will perform better or
worse than others.
• Example D: Emerging topics and influencers you uncovered by using your listening solution.
Input your key learnings here: anything that stood out in the report, good or bad, and what it
means for your brand. Include how your channels stack up against one another. Look back
through the report and make connections.
• Example A: High engagement and follows after posting a picture of a puppy. Should you post
more content with animals? Build a new campaign around this? Plan an offline event based on
this knowledge?
• Example B: Information about a competitor’s social strategy and how it compares to your own
brand’s social strategy.
• Example C: Insights into Instagram Stories data and why certain days will perform better or
worse than others.
• Example D: Emerging topics and influencers you uncovered by using your listening solution.
Here you can discuss how and why your brand’s other channels impact or are impacted by
social performance.
• Web performance in relationship to Social
• Paid performance in relations to Social
• Digital Channel in relation to Social
Here you can discuss the social strategy moving forward into the next year/quarter/month.
Explain why this would be the next step due to the key findings (above).
• Step one
• Step two
• Step three
• Step four